Friday, June 30, 2006

A Brief History of Sewing Machines

Author: Alison Cole

Initially, sewing machines were manufactured for garment factory production lines, allowing for clothing to become uniformly mass-produced. It was French tailor Barthelemy Thimonnier who invented the first functioning sewing machine in 1830 for use in his garment factory.

This original machine used only one thread and a hooked needle for a chain stitch. His factory was burnt down and he was nearly killed by an angry mob of French tailors who were afraid his machines would leave them unemployed. A few years later in America, Walter Hunt shared the same fears, and abandoned the work to patent his own version of a straight-seam sewing machine. The fears were unfounded, as industrial sewing machines created multiple job opportunities worldwide.

Modern garment factories incorporate the same mass production techniques as other industries, with each workstation completing one part of the overall job. Industrial sewing machines are generally designed to perform one specific sewing function such as embroidery. Machines with different functions are operated to complete clothing items in a production line. Marketing to individuals didn't begin until 1889, allowing for women to have the means to create clothing for their family without the labor-intensive hand stitching. The domestic sewing machine used in the home is manufactured to perform many tasks from sewing straight or zigzag stitches and the creation of buttonholes, as well as stitching buttons on to the piece of clothing.

Industrial sewing machines, like their domestic counterparts for the home, were created to simplify and speed up the otherwise labor-intensive hand stitching. The domestic sewing machine is manufactured to perform many tasks from sewing straight or zigzag stitches and the creation of buttonholes, as well as stitching buttons on to the piece of clothing. Sewing machines were adapted for use in industrial settings, allowing for clothing to become uniformly mass-produced. The industrial sewing machines are generally designed to perform a specific sewing function such as embroidery or applying buttonholes. Companies from all over the world manufacture industrial sewing machines with very basic features as well as higher-end computer operated models.

A variety of machines with different functions are operated to complete clothing items in a production line. A few examples would be a Bag Closer sewing machine which is used for sewing a single thread chain-stitch, a high-speed plain sewer is used for stitching seems and double needle machines are used for adding top stitching details to items like jeans.

Walking foot machines are invaluable for quilting and sewing coats, as it keeps the fabric moving along without bunching and making for a smoother and faster production. Overlock serger sewing machines, which are also available in smaller versions for the home, create the whipped V stitch along the edge of a seam of T-shirts and other stretchable fabrics.

About the author: Sewing Machines Info provides detailed information about industrial, embroidery, antique sewing machines, and sewing machines parts, as well as reviews of best sewing machine manufacturers. Sewing Machines Info is the sister site of Vending Machines Web .

Sewing - A Wonderful Pastime

Author: David Chandler

To think that in the beginning the only sewing patterns used were to measure from ankle to dirt and chop off the animal skin so that it would not drag on the ground. Now you can get sewing patterns for everything from a simple square sewn together to create a throw pillow to an elaborate wedding dress. You can find sewing patterns by the thousands at any fabric or specialty store, and find specialized catalogues, which cater to custom sewing patterns for any size and style. You can now also buy sewing patterns online from all the classic pattern manufacturers, and the technology of the internet allows formerly unknown pattern manufacturers a chance for the spotlight.

Sewing patterns are simply sheets of tissue paper, which are marked with the dimensions needed in order to produce the garment pictured on the front of the package. When laying sewing patterns on the fabric be sure to avoid laying them on the wrong size or against the wrong part of the grain. It is advisable to take a sewing class before you tackle a pattern, which can be daunting to the novice seamstress.

Sewing can be a wonderful pastime. Sewing patterns for clothes, plush toys, home décor, etc. are endless. Stop in any fabric store and look at the array of fabrics to compliment your home décor or your fashion statement. Many fabric shops offer free or low cost sewing lessons. If you need a wonderful hobby, then sewing could be your answer.

For more information, visit

www.SewingInfoCenter.com

About the author: None

A Guide to Antique Sewing Machines

Author: Alison Cole

Sewing machines have been mass-produced worldwide for more than two-hundred years. Early models featured unique designs to add beauty and appeal to buyers. The wide variety of styles and manufacturers make antique sewing machines a favorite collectible. Because of the quality workmanship and heavy materials of the early machines many of the antique sewing machines are still working models.

The antique sewing machines will typically be made of cast iron and feature the patent information in a visible location. The machines may have a hand crank or a treadle, which was a flat pedal for both feet to provide the motion for the sewing mechanism. The treadle machines would be mounted onto their own table or cabinet, while many other machines would be in a carrying case and the machine would be placed on the kitchen table.

Miniature, antique sewing machines are some of the most desirable, as they are smaller working models that served as salesmen's samples, used while traveling or for mending. These small machines doubled as children's sewing machines specifically for use by young girls, since they were expected to learn how to sew. Machines that were intended to be marketed as a child's machine were often painted in a different color or have floral motifs painted onto the body of the machine.

Over the past two centuries many sewing machine companies were successful for a time before closing operations, making for the wide variety of machines to be found. Many companies were not able to survive having their manufacturing facilities converted for wartime use, but also lost to post-war Japan's ability to produce cheap products.

Singer is the first sewing machine company and continues to have antique sewing machines that are the most recognizable and most popular with collectors. The Singer Featherweight model #221, referred to as the Perfect Portable, continues to be a favorite of quilters.

About the author: Sewing Machines Info provides detailed information about industrial, embroidery, antique sewing machines, and sewing machines parts, as well as reviews of best sewing machine manufacturers. Sewing Machines Info is the sister site of Vending Machines Web .

A Review of Popular Sewing Machine Products

Author: Alison Cole

When selecting the best sewing machine, there are many brands and models to choose from, priced anywhere from $70 to as high as $5,000. The domestic sewing machine can perform many tasks from sewing straight or zigzag stitches to the creation of buttonholes and stitching buttons.

The following review should be helpful for consumers looking to purchase a quality sewing machine.

Singer Sewing Machines In 1851 Isaac Merritt Singer spent $40 and 11 days to develop a practical, functioning sewing machine. His efforts resulted in the first lockstitch sewing machine patent. Singer then founded I.M. Singer & Company with New York attorney Edward C. Clark. The company became the primary manufacturer and seller of sewing machines. Today, the Singer Company is the oldest American sewing machine manufacturer and the most well known. It's name is almost synonymous with sewing machines. Brother Sewing Machines Brother International Corporation is the manufacturer of many products including electronics. Brother is known for its ability to create a low-cost product and incorporate computerization. The Brother sewing machines include the LS-2125 Mechanical Sewing Machine, which retails for only $70.

Viking Sewing Machines Husqvarna Viking is a Swedish Producer of high-quality sewing machines and sergers for home use. Viking, though pricey, has a good reputation among quilters and others who work their sewing machines a lot. Users report that Viking is the best sewing machine because of its durability and it is easy to use. Viking was the first company to develop the first writing sewing machine.

Bernina Sewing Machines Bernina, a Swiss manufacturer owned and operated by the same family for four generations, is a renowned manufacturer of quality sewing machines. Bernina had the first high-speed hemstitching machine, the first zigzag machine and was the first to develop computerized sewing and embroidery systems that ran off of Microsoft Windows CE.

Janome Sewing Machines Janome is a Japanese manufacturer of sewing machines that purchased American company NewHome in 1960. Janome's precision in robot technologies made way for the world's first programmable, computerized sewing machine, the Memory Craft, which are the best sewing machines for their ease-of-use and precision stitching.

Pfaff Sewing Machines Georg Michael Pfaff constructed his first completely handmade sewing machine in 1862. Pfaff, a German company continues to be a leading manufacturer of sewing, embroidery and overlock sewing machines including the precision computer machines.

White Sewing Machines In 1866 the White Sewing Machine Company introduced their New England model that measured nine inches long and six inches high. This small sewing machine could fit in a man's hand and sold for $10, giving birth to the portable sewing machine. White is known for manufacturing timesaving attachments to help with ruffles and braiding. Since the 1920s, White sewing machines have been a part of schools and other institutions.

About the author: Sewing Machines Info provides detailed information about industrial, embroidery, antique sewing machines, and sewing machines parts, as well as reviews of best sewing machine manufacturers. Sewing Machines Info is the sister site of Vending Machines Web .

Thursday, June 29, 2006

Craft Marketing Questions that PULL Clients In

Author: Fabienne Fredrickson

Do you dream of picking up the phone and hearing the person on the other end of the line say, ""Hi, you don't know me but I'd like to work with you. Here's my credit card number. When can we start?""

You might laugh, but isn't that what we all really want, deep down?

Well, the good news is, it's totally POSSIBLE. I've found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I've never met before and don't know who they are until I get that phone call that says they're ready to get started. Here's how I do it and how you can too.

You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you'll need some marketing materials that REALLY SPEAK to them.

You're looking for something that PULLS them in and gets them to, at all costs, want to talk to you:

Here's how you get ready for the next assignment:

*Put yourself in their shoes first.

*Stop focusing on yourself and talk about them and their struggles.

*Then, only then, can you position yourself as their problem solver.

A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.

Examples of this are on the back of my business card and on my website www.ClientAttraction.com :

*Not attracting enough clients to your existing small business?

*Do you love what you do but haven't mastered that ""marketing thing"" yet?

*Are your current clients not sending you enough referrals?

*Do you wish you could turn more prospects into paying clients?

*Do you sometimes feel like you're just pushing too hard?

The questions above were formulated based on what brand new clients were coming to me for. Many of them used the above topics as things they wanted to work on and resolve immediately with my help. So, seeing that this was what was drawing clients to me without much effort on my part (and they were very good clients), I decided to put together a set of standard questions that would begin to develop trust and credibility among other prospects and suspects. What would yours be?

The key here is to focus on your Ideal Client's struggles and hot buttons first. To get them into the pain just slightly, so they realize their situation isn't as great as they'd like it to be.

But mostly, the questions above will get your prospective clients to feel like you REALLY understand their situation and you've been helping people like them for a long, long time.

Once they feel that trust and see you can provide them with the results they need, they'll be closer to picking up the phone to call YOU.

Your Assignment:

What questions can you use to PULL prospects in, based on the struggles, challenges and hot buttons they have?

Be sure the people reading the questions will answer ""yes"" to all of them (instead of yes, no, yes, no) and you keep it to no more than 6 or 7 of them, so you don't overwhelm them in the process. Once you've written them all out, put them on the back of your business card, on your home page, etc.

You'll get their attention with the questions, and they'll be much more likely to read the rest of what you've got to say, and if you continue to talk to them in terms of the results they can expect from working with you, you're golden! Just be ready for new clients...

That's just ONE of the many tools you can easily implement to PULL clients in (and stop pushing so hard to fill your practice). Wanna know all the tools I use myself and thousands of my clients have used for the same purpose? Then you'll probably want to either call me to investigate private coaching, or look into the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here's where you can get a copy: www.TheClientAttr actionSystem.com .

© 2006 Fabienne Fredrickson

About the author: Fabienne Fredrickson, The Client Attraction Expert, is founder of the Client Attraction System™, the proven step-by-step program to help you attract more clients, in record time and consistently. To sign up for her freebie how-to articles and no-charge teleclasses on attracting more clients, visit www.ClientAttraction.com .

A Look at Sewing Machine Parts

Author: Alison Cole

Most sewing machines are well-built and will last for many years with only a few parts needing replacement. A great number of antique sewing machines are still in operation, but parts can be hard to find if the company is no longer in business. Typically, the manufacturer is the best location for sewing machine parts, but there are also many companies now specializing in replacement parts for sewing machines.

Sewing machines are made up of many mechanical and electrical parts, the most of which only need regular care while others will need frequent replacement. The parts that wear out more frequently are light bulbs, belts and the needles. These items are usually easily replaced and found at local retailers. Replacement parts can be sold as original manufacturer items or universal parts made to fit a variety of machines.

Some sewing machine parts such as the needle plates, bobbins and feet attachments may have to be purchased from a dealer or a sewing machine repair shop. In order to determine the correct part, the dealer will need to know the manufacturer of the sewing Machine, the specific model name or number and the part number.

In addition to replacement parts, it's possible to purchase after-market sewing machine parts. Typically, a new sewing machine will come with basic accessories such as the pressure foot and a zipper foot. If a sewing job requires a ruffle or quilting attachment, the retailer or parts supplier would have those items as well. Sewing machine parts from a specific supplier may sometimes be limited to a specific brand.

Suppliers of a particular brand of sewing machine will typically offer parts for all models or types of machines made by that manufacturer. Dedicated suppliers or repair shops frequently offer to maintain the sewing machine with recommended tune-ups.

About the author: Sewing Machines Info provides detailed information about industrial, embroidery, antique sewing machines, and sewing machines parts, as well as reviews of best sewing machine manufacturers. Sewing Machines Info is the sister site of Vending Machines Web .

A Look at Embroidery Sewing Machines

Author: Alison Cole

With the rapid advancement in technology for electric sewing machines a machine for every type of stitch was being born. It took several tries, however, to come up with a machine that could handle the task of embroidery.

Thomas Stone and James Henderson were granted a French patent in 1804 for ""a machine that emulated hand sewing."" That same year a patent was granted to Scott John Duncan for an ""embroidery machine with multiple needles."" The machines of all three men were unsuccessful and never came to being. It wasn't until 1860, that Isaak Groebli combined previous hand looming techniques with existing sewing machine technology to create the first embroidery sewing machine.

The technology advanced greatly in 1911 when the Singer Sewing Company developed the first multi-head embroidery sewing machine with six heads and a pantograph attachment. It wasn't until the 1950s that more advancements were introduced and technology continued to advance with computerization. During this decade, advancements in the sale of licensing rights and mass-merchandising opened up the market for factory-based embroidered items. Today embroidery sewing machines are used every day worldwide, some with up to thirty different heads, though most jobs require only the smaller machines.

Industrial sewing machines, like their domestic counterparts for the home seamstress, were created to simplify and speed up the otherwise labor-intensive hand stitching. Higher-end sewing machine models developed for the home often feature a hoop attachment and an embroider stitch mode. Crafters and seamstresses, who would use this feature, were frequently frustrated at having to constantly change out the different thread colors. Today's advanced embroider sewing machines feature single or multi-heads for different spools of thread and are as easily available to the home seamstress as to the large garment factory. Many machine-embroidered items are created in small home-based businesses with affordable, easy-to-use, computer-operated embroidery sewing machines that do not require a lot of room. Specialized attachments allow for embroidery to be added to a variety of pre-manufactured products and fabrics, as well as the addition of sequins and other fancy enhancements.

About the author: Sewing Machines Info provides detailed information about industrial, embroidery, antique sewing machines, and sewing machines parts, as well as reviews of best sewing machine manufacturers. Sewing Machines Info is the sister site of Vending Machines Web .

Can Technology and Sewing Get along?

Author: Tom Michaelson

Some old fashioned industries are leveraging the internet and technology in ways that just weren't possible only a few years ago. Sewing has always been a bigger market than you would think. However, the latest technology makes this $8.7 Billion dollar market seem like it has been given a whole new life.

""It's quite amazing to think where all this is heading,"" Said Tom Michaelson of Tomssewingguide.com.

Most people think of sewing as something their grandmother did to fix their buttons on their shirts. More think that sewing patterns are for the small hobbyists. These days, sewing is a whole lot different. The collaborative spirit of the internet has made all hobbies easier to enjoy. Banks of free sewing patterns exist all over the internet. Yahoo groups, and private email lists have helped sewers connect with each other all over the world. The revolution is here.

Even Singer (the company that makes Singer sewing machines) has a website. If a company as old and respected as Singer has made an investment in the online world, the web is definitely here to stay. Furthermore, many of the big retailers have at least experimented with custom made clothing. High speed data lines allow measurements to be taken at the local mall with the custom sewing and tailoring done thousands of miles away.

""I think this might be just the beginning. The world' of opportunity that technology opens up to everyone is mind boggling"" said Michaelson.

About the author: Tom Michaelson is a contributing author at http://www.tomssewingguide.com. Tomssewingguide.com has sewing and sewing patterns information.

If Elias Howe Invented the Sewing Machine, Then Why is it called a Singer?

Author: Joey Robichaux

Sorry ... the history books aren't quite right. Elias Howe did not invent the first sewing machine. In fact, if you define sewing machine as ""a machine that can sew items in a practical and usable manner"", then he didn't invent a sewing machine at all!

Actually, the first sewing machine patent was received in 1755 by Charles Weisenthal in London. Technically, his machine did embroidery, but it was the first to recognize that an eye-pointed needle did not need to pass entirely through a garment. This machine was not labor or time-saving, though, and was thus not a practical solution as a ""machine that can be used for sewing"".

Another machine was invented in Paris in 1804 by Thomas Stone and John Henderson -- it involved a pair of pincers on either side of a piece of material. The pincers would grab a needle as it passed through the material. This machine was no faster than hand-sewing and was not accepted as a solution, either.

In 1790, Englishman Thomas Saint patented a machine that had many of the features of a real sewing machine: an overhanging arm, a straight, perpendicular needle, a horizontal cloth table, and needle fed from a spool. It's doubtful whether or not Saint ever really built his machine, though. A version made in 1873 from his original patent plans did not work.

In 1830, Frenchman Barthelemy Thimonnier patented the next sewing machine. This one actually worked -- although it was a huge device set in a frame similar to a wooden loom.

It was able to sew a straight chainstitch and was about as fast as a hand sewer. By 1831, Thimonnier had about 80 seamstresses in his tailoring shop using his machines to sew uniforms for the French army. The machines could sew about 100 stitches a minute by that time.

Technically, Thimonnier invented the first machine that could be used to really accomplish some sewing.

Unfortunately, for him, the social structure of the time was not ready to accept this type of technilogical advance. Fearful for their jobs, mobs of journeyman tailors rushed his shop and destroyed his machines. Thimonnier tried at least twice more to introduce his machines (now improved to 300 stitches a minute), but similar bad luck dogged him. He finally gave up and died a poor man in 1857.

In 1834, the sewing machine was invented again in New York by Walter Hunt. Hunt's machine was a major improvement over previous one's. Instead of stitching the easily unraveled chainstitch like all previous machines, Hunt's could produce a lockstitch. He did this by using two thread spools: one above, one below. He used a shuttle to push the lower thread through the loop caused by the needle pushing through the fabric. This same principle has since been used by all successful sewing machines.

Unfortunately, for Hunt (and others, it turns out), he neglected to patent this machine with the two threads and a shuttle system. Hunt was also a Quaker; when his daughter suggested his machine would do harm to seamstresses who might be put out of work, Hunt seemed to agree. He took no further interest in his sewing machine.

Not long after, in 1839, a Bostonian machine shop owner named Ari Davis was approached by two men who wanted to build a knitting machine. During their discussions, Davis suggested they try a sewing machine instead. The men figured such a machine would be a financial bonanza and Davis attempted -- and failed -- to create such a machine.

The noteworthy part of this Boston venture was that Davis had an apprentice who took an interest in this matter. The apprentice's name was Elias Howe.

Howe began trying to develop a sewing machine on his own. He came up with the idea of using two threads and a shuttle -- the same idea Hunt had used ten years earlier. Howe continued to develop his machine; by 1845 he had completed a machine that was able to perform all the stitchwork to assemble two suits of woolen clothes. In 1846 Howe received a patent on his device.

The journal, ""Scientific American"" was impressed as they praised Howe's ""extraordinary invention"". Perhaps Hunt would have received similar praise had he bothered to patent his device more than ten years earlier.

Unfortunately, ""Scientific American"" were the only ones impressed. Howe spent three years trying to drum up interest in both American and England. By 1849, he was basically broke. His wife died (and he had to borrow the money to reach her bedside before she died). He attended her funeral in a borrowed suit; he then heard that the ship containing all his household goods was wrecked and all his goods were lost. Discouraged, He gave up his sewing machine quest and took a machine shop job for a weekly wage.

Actually, Howe's machine failed for a good reason, it was not quite a practical solution. His machine did not have a presser foot; in order to sew fabric, the pieces had to be matched inside a metal frame. This frame was then attached to the machine and guided the stitching. Once you reached the end of the frame, it had to be removed and the fabric reset. This meant that A) no continuous stitching was possible, and B) you could only stitch in straight lines, you could not follow a curve. Because of this, Howe's machine could not be considered a serious solution to the sewing problem and was therefore not a true and practical ""sewing machine"".

In 1850 a familiar name entered the sewing machine world -- Isaac Singer. I think that Singer should be considered the inventor of the first practical sewing machine -- it could stitch continuous lines, it could stitch around curves, it used a pressor foot, and it was a marketable solution available for a reasonable price.

Other inventors also introduced sewing machines to compete with Singer -- and the sewing machine industry was born.

However, Elias Howe was not quite finished. He noticed that all sewing machines used two threads and a shuttle.

He held a patent on this method (even though Hunt had invented it first a decade earlier) Howe then embraced that great American business plan, ""Those who can, do -- those who can't, sue!""

Howe began a vigorous legal campaign against all sewing machine manufacturers. It's interesting to note that it was impossible to build a practical sewing machine solely by using Howe's patents. It took many patented items (they soon ranged into the 100's) in order to construct a workable sewing machine. Still, the idea of two threads and a shuttle was also an essential component of a usable sewing machine.

The courts agreed. Howe soon received royalties of up to $25 per every sewing machine sold. Without selling a single machine of his own design, Howe became rich.

Singer and others tried to oppose him. They uncovered Walter Hunt's earlier work and tried to find some proof that was presentable in court in order to break Howe's patent. Unfortunately, when Hunt lost interest in his device, he neglected to keep any of the devices he had already constructed or notes of their workings.

Although Hunt was first, it was impossible to prove in court and Howe's suit held up.

So -- it's apparent that Elias Howe did not invent the first sewing machine. He didn't even invent the first sewing device. What he did do was be the first to patent a component that was used by the real inventor of the first workable, usable, and marketable sewing machine, Isaac Singer.

About the author: Joey Robichaux operates the ""Needlecrafting"" site at http://www.needlecrafting.com.

Wednesday, June 28, 2006

Sewing Machines for Children

Author: Joseph Then

Children love to make crafts and have fun making things. One way for children to do this is with their very own sewing machine. They can make creative items and learn something new while they do it. Children may not want to work on an adult sewing machine, so it may be a good idea to buy a child size machine. You can find these in many the department stores or toy stores in your area.

Sewing machines for children are safer for new beginners to use. The yare not as fast and they have special parts on them that are made just for children. The needles on toy sewing machines are plastic so that there is no chance that they will get hurt with them. Machines for children usually run on batteries and do not have a lot of power behind them. This means that the child has to go slow and there is no risk of sewing their finger together.

Most of the children sized sewing machines are smaller and move easily. They can be used almost anywhere and you can even take them on the go. This will keep your child busy and quiet when you are on vacation or taking long trips.

Children can create so many different things with their child size sewing machines. They can make anything from doll clothes to their very own clothes. They will have so much fun creating new things for their dolls and for them to wear.

A child and a parent can have so much fun together playing around with a sewing machine. Moms can teach their children new things with their sewing machine and it is a good way for moms and daughters to share special bonding time. Getting young girls started on a sewing machine now will get them ready for the years to come.

You can give young girls the practice and the skills that they will need for the future not only in school with classes like home economics but in life. They will have the knowledge of how to make many different items and they will be able to do patch work at the same time.

Your child will absolutely love to have a sewing machine and create her own products. Once they have all the skills that they need, they will be ready for an adult sewing machine and make even more exciting and beautiful creations.

About the author: For more information on sewing machines, please visit: http://www.1-sewing-machines.info

Offline Marketing ~ Part 2: Craft fairs and bizaars

Author: Kara Kelso

Offline Marketing ~ Part 2: Craft fairs and bizaars by Kara Kelso http://www.momsmarketonline.com

In the first part we discussed how drawing can be benificial to your business. You can view the first part here: http://www.momsmarketonline.com/offline-drawings.html

In the second part we will talk about how to make the most of your table at a craft fair or bizaar. Finding the fairs and bizaars is simple. You can contact local malls, chamber of commerce, or special interests groups related to your business (this is also a great way to do some networking if you choose to be a memeber of some of these groups).

The first step after you have found the event you will be attending, is getting ready for the show. You will want to have everything ready several weeks befor hand. Just to name a few items that you will need:

~ A box for a drawing (explained in part one) ~ Table cloth for table ~ Lots of cash and carry items ~ Plenty of catalogs, coupons, and free samples ~ Change ($5s, $1s, etc) ~ Pens, perferably with your logo on them ~ Posters, flyers, etc ~ Boxes, bags, etc for sold items ~ Business cards

Now you are ready to attend your bizaar! Make sure you table is neat, and if possible tidy up in between customers. You want those looking to pick up items and look them over, but they do tend to set things back out of place. Just a few more tips while at the bizaar:

~ Welcome everyone that comes to your table...don't forget to smile! ~ Stand, don't sit, if possible ~ Set out a unique item (even if you don't think it will sell it will catch your visitor's attention!) ~ Offer everyone that walks by a catalog, sample, coupon, business card, and entry to your drawing

After the show comes the real hard work. Now that you have all the contacts from the drawing, you can start following up with them a few weeks later. If you offered samples, ask them what they thought of them and if they have had a chance to look at the catalog. Remember that following up is the most important part!

About the author: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html

MARBLE PAINTING: A FUN CRAFT PROJECT FOR KIDS

Author: Sunil Tanna

MARBLE PAINTING: A FUN CRAFT PROJECT FOR KIDS by Sunil Tanna of Answers 2000 http://www.ans2000.com/

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This is a fun and easy project for small kids.

What you need:

1. Cardboard box - With one side open (a copy paper box lid, a shirt box, or even a shoe box are all good).

2. Paper - Big enough to cover the bottom of the cardboard box. It's better if you can find fairly stiff stuff).

3. Three or four marbles.

4. Three or four paint colors.

5. Sticky Tape.

Before you start:

Be warned, this can get messy, especially with younger kids. You'll want to put the kids in smocks, and either put down plenty of newspaper or do it in your garden if the weather is good enough.

Method:

1. Put the paper in bottom of the box. You can use a small bit of sticky tape on the corners if it won't stay down by itself.

2. Dip one of the marbles in paint so it's completely covered, then drop it in the box. The kid then tilts the box around so that the marble leaves a trail of paint as it rolls around.

3. When the paint on one marble runs out, repeat with a new marble and a new color.

4. When the paper has a nice design, take it out and leave the new masterpiece to dry.

This article is Copyright (C) 2005, Answers 2000 Limited.

About the Author: This article was written by Sunil Tanna of Answers 2000. For more craft projects, ideas and books, please visit http://www.craftmaniac.com/

About the author: This article was written by Sunil Tanna of Answers 2000. For more craft projects, ideas and books, please visit http://www.craftmaniac.com/

Craft crocheting from your home

Author: pierrebenoit

Crocheting is not only a craft but an art. Once you master the basic stitches you will be well on your way to creating masterpieces you will be pride to share with your family and friends. Anyone can learn to crochet as long as they put their mind to it.

Before you run out and buy your crocheting supplies decide what you want to crochet first. According to the item you choose, you will need different size needles and yarn weight. All this information is with the patterns and you will see just how easy it is to achieve your goal of crocheting your first work of art.

You will be crocheting from toys to sweaters in no time. There are so many different items you can crochet. There are snowflakes for the Christmas tree, sweaters for your best friend, and house slippers for every member of your family. You can even learn to crochet baby bibs, blankets, and outfits.

No matter what you choose to crochet you will find everything you need on the Internet! No need to leave the house. Some websites provides you all the supplies for crocheting and knitting with just a click of your mouse. You will need crochet hooks, yarn, and sometimes needles. The crochet hooks come in several different sizes. The yarn is in different weights and you can find them all right by shopping online.

So, when you need to buy your crocheting supplies, come at crochet Resources first. Save yourself some time and money by shopping online.

About the author: pierrebenoit is an Affiliate Marketer and the Webmaster of crochet Resources : A website that provides a selection of crochet information, news, supplies and resources

Grab the Headlines; Craft a Compelling Press Release

Author: Sonali Raval

Have you been following the news lately?

Doesn't it amaze you that the media continues to report on every move Elizabeth Taylor makes? She hasn't made a movie in what, 25 years? And yet, every time she sneezes, its news.

Here, in India, Priyanka Gandhi-Vadra hogs the headlines. What has she ever done, apart from marrying a non-entity and producing babies? And yet, the press follows her around on a daily basis.

The point is -- if the media can make space for someone who hasn't really done anything interesting, they sure can give you a plug or two.

Almost any event can be turned into news if you craft a compelling press release. That means your press release must be ""newsworthy"", not promotional material. Editors do not like promotion; they like news. You have a good chance of getting a plug if your press release can convince the editor that:

· You are offering timely and newsworthy information · Your company is new and different · You are doing something unique or are specialized in nature

Editors want news, a ""different angle"". They want to publish something that their readers will like to read. Always remember this and you will never go wrong with your release.

Here are a few tips to get you going.....

Develop a News Hook Not every event is earth shaking. But even ordinary happenings can be turned into a ""newsworthy"" affair. All you need to do is create a ""hook"" - something unusual, maybe even bizarre that hooks the reader's attention and keeps it. Often such hooks are a simple stunt; e.g. the day ""Turok 2: The Evolution"" was launched, the gaming company released large ads with a proposition for the public. Parents of a child born on that day would get a $10,000 savings certificate as a gift if they named their baby Turok. The ad had its intended effect as numerous newspapers devoted thousands of column inches to debating the ethics of this offer.

The Big Picture Tie in your activities with a larger concern. When a considerable number of people are affected by something, it automatically becomes news. A veterinary pharmaceutical company needed publicity for its mastitis care product. It sent out a press release that stated, ""Mastitis costs dairy sector Rs. 6053 crores ($1.26 billion) every year"" Having grabbed the editor's attention with the sheer magnitude of this problem, it then offered its product as a solution. You can be pretty sure all the editors carried this news.

Pyramid Structure Newspaper reporters follow the Pyramid style of writing. All pertinent information is contained in the first paragraph. Subsequent paragraphs elaborate. Historically, editors have had a tendency to cut short the reporter's copy. So reporters developed this style to ensure that the readers get the complete story even if only one paragraph of their copy is printed.

Follow the same style when you write a release. Write a strong leading paragraph with the most critical information. Your first paragraph should answer the main questions: who, what, where, when, why and how. This ensures that if the editor decides to use just the first few paragraphs, all the information you want to convey gets printed.

Watch your Words Keep your release clutter-free. Use short, crisp sentences. Break up large chunks of text into short paragraphs. Research shows that paragraphs of 5-6 easily digestible lines help the reader understand the subject, even if it is complex.

Avoid buzzwords, jargons, technical language and acronyms. Be Balanced. Junk the hyperbole. Fancy fonts and vivid colors are out. Editors prefer standard fonts like Arial (10 points) or Times New Roman (12 points).

Finally, do a word count. A good release says what it wants in less than 500 words.

Spice it up. Just a Little Include at least one hard-hitting quote in your press release. It's your best shot at getting into newspaper column space. Reporters would rather include a smart, concise quote in their story than give a lengthy explanation or summary.

Quotes are an opportunity to emphasize your key points, so quoting your CEO or top executive is a good idea. Supporting quotes from analysts and customers add credibility to the announcement and key the reporter in to the fact that there are people available that they might be able to interview for a story.

Make yourself available Reporters like to dig for more information. They are always trying to find a ""different slant"". They may not want to print a standard press release. They are more likely to contact you for a personal quote or unpublished information. So, make it easy for them to contact you. In your release, include the line, ""For further information and clarifications, contact So-and-so."" Give your contact information: phone, fax, email, and office address. And then, be available. And have some extra information to share.

Create a Press Kit The press kit includes a background piece, press releases, photos of your executives or your products, more story ideas, reprints of previous articles about your business, a list of customer references and anything else that the media might find newsy or just be a simple fact sheet on you and your company. The media may not use everything you give them. But they will keep it for future reference. And it's a great way to build a relationship with the press.

If you have got this far, you must have grasped the secret by now. The trick to a compelling press release is very simple. Learn to think like a reporter. Put yourself in her shoes. Anticipate her needs. Then, write a release that answers her questions. Before she can ask them. Simple, isn't it?

Go grab the headlines!

About the author: Sonali Raval is a corporate communications professional based in Ahmedabad, India. An Economist and MBA by training, she is a freelance writer by choice. She can be reached at sonali@writeratwork.com; URL: www.writeratwork.com

Tuesday, June 27, 2006

Craft Fairs, Bazaars & Flea Markets...Oh, My!

Author: Anita DeFrank

Many names are associated with events such as these. Craft Fairs, Bazaars, Flea Markets and Swap Meets are a few names you can find. Whatever the name…they all mean the same thing. They allow you to meet new and interesting people (hopefully customers), spend quality time with your family and more of course most importantly make some extra cash. But, before you debut your first table at one of these events, getting yourself prepared is the first step. The following is a guideline you can follow to help make sure you're ready.

1. First of course you'll want to find events that are held in your area. This is about the easiest task of all. You're sure to find them everywhere. Check you local newspaper, browse bulletin boards, and watch for fliers.

2. Next, attend a few local events yourself. Take a look around and view things from a customer's point of view. Which tables caught your eye first and why? What sort of products/merchandise is being carried? Most importantly, what's isn't there? Try to visualize how you'd like your table to look.

3. Once you've found the event you'd like to attend, reserve your table. Most events have an event manager. Find out who's in charge and contact them. Pricing will vary from one event to the next. Be sure to find out the average attendance to make sure it's worth the money. Don't forget to ask questions such as the availability of electricity (if needed), the size of your ""booth"", anything forbidden?

4. Make sure you have enough inventory. Stock up on catalogs, brochures and business cards. Make a list of all the supplies you'll need. Are you going to have samples available? You can download a printable checklist at http://www.mommyshelperonline.com/event-checklist.zip

5. Decide what types of payments are going to be accepted. Are you only accepting cash? Do you have the ability to accept credit cards? Are you going to take checks? Does your bank accept check from customers out of the area?

6. Make a lead box. Lead boxes can be a great way to gain a mailing list, future or even repeat customers. One thing you can do with you lead box is hold a contest. An easy way to make a lead box is to take an ordinary cardboard box, cover it in decorative contact paper and cut a slit in the top. Print out entry forms with blanks for name, address, phone number and email address. Of course if you offer catalog parties or home parties, be sure to have a place asking if they're interested in holding one.

7. Set up your display at home to get a feel of how it will look at the event. By doing this you can take your time in arranging and re-arranging your display so you'll be ready for the event. The look and feel of your display has a large impact on your sales.

8. Recruit family members. You can make your events more family-friendly by assigning everyone a job. Spouses are great for helping un-loading and loading your merchandise, setting up and tearing down your display. Spouse also come in handy to ""watch your table"" if you need to step away. Smaller children can help bag/box up products that are sold, hand out business cards and catalogs or even meet and greet customers. Don't forget to bring along some fun things for children incase of the dreaded boredom.

9. Put on a smile. Don't just sit behind your table looking bored. Smile and greet visitors as they walk by or more importantly ""stop in"". Ask them if they're enjoying the event, how they're doing. Be friendly.

10. Have fun!

About the author: Anita DeFrank is a busy work at home mom who specializes in helping others become successful home business owners. Visit her site MommysHelperOnline.com for more information how you can too.

Preserving Memories With a Work of Art - Creating a Memory Quilt Wall Hanging

Author: Lori J. Ferreira

Parents are always looking for ways to preserve the precious memories of their children's early years, yet we give away a cherished memory without even realizing it all the time. We take thousands of photographs and endless hours of videos. And if you're like most parents, the pictures and tapes get boxed away for the future, or possibly get organized into albums that are stored away. We store away their early art work or projects, curls from their first haircuts, and most everything else we can think of that someday will bring back those fond memories of early childhood.

The one thing we seem to ignore is the clothes that they wore during those years. We donate them to good causes, pass them on to friends and family that have younger children or simply discard the ones that may be unsuitable for wearing any longer.

We all have our favorite outfits that we dress our children in - the ones we know made them the most adorable kid around. It may be the little blue dress with a teddy bear on the front, the tiny tan corduroys and jean shirt that showed he was ready for the toddler's version of GQ, or perhaps its daddy's baseball tee-shirt she adopted as her favorite night shirt. These outfits will either be given away, destroyed, or if you're sentimental you may pack them away in the attic - that is until now!

One the greatest gifts a mom could ever receive or give to herself is to turn these pieces of clothing into a treasured keepsake and a true work of art. Creating a memory quilt wall hanging can be one of the most fulfilling quilting projects you will ever enjoy. If you are handy with a sewing machine and not sure of exactly how to create a memory quilt, many local quilt shops will offer classes that will guide you from start to finish. If quilting and sewing is something you feel is better left to others, those same local quilt shops can most likely find someone that will create the quilt for you and allow you to help in the design of the quilt.

When creating a memory quilt there are a few points that will make it extra special:

* Be selective - choose items that bring about the fondest memories for you. Do not simply dismiss an item because of a stain or hole. You do not need to, nor should you use the entire garment. You can always find a useable piece of fabric from any item.

* Think outside the box - stay away from squares. Sure you will need to have some straight edges to square up the sides but inside the quilt you can use the round edges of sleeves, the bottom of a dress, or just about any kind of shape you can imagine.

* Use texture to your advantage - select different types of fabrics that lend a variety of surfaces to the quilt. Make people want to touch and feel the materials you used, by using the fur collar from a coat, mix flannels and cottons.

* Use photos - if you have photos of your child in a particular outfit, scan the photo into your computer and print the photo onto fabric specially designed for inkjet printers. Cut the photo fabric out and incorporate it into the quilt by sewing the photo onto the very outfit in the photo.

* Stabilize stretchable fabrics - sew or iron stretchable fabrics onto a stabilizing fabric. This will help the quilt retain its shape and make it easier to work with.

* Experiment - lay the items down onto a large table, the floor or a design wall to envision how the finished product will look. At this stage you can simply overlay the clothes without actually cutting. This will allow you to make changes before it's too late. As always, live by the quilters and carpenters golden rule here - measure twice and cut once.

* Don't traumatize your children - if you have a child emotionally attached to a particular item, think twice about cutting it up. If it has been out of sight for a while and not been missed, then it's probably safe to use, but don't cut it up in front of your child.

* Have fun with it - remember this is a work of love and the more fun you have creating it, the more love will show in the finished quilt.

A memory quilt wall hanging can be the ultimate gift a husband can give to his wife on mother's day. Now, I know that most husbands are not capable of doing this alone. Perhaps you can enlist the help of a sister-in-law, sister, mother or yes, even a mother-in-law to assist you. Even if you do nothing more than organize the effort and sneak the clothes out of the house without her noticing that will be a huge help. If you do manage to surprise her, I assure you there are few gifts that will measure up to a treasured tribute to her children. If it's impossible to surprise her, simply suggest the idea to her, participate in the project and you will be a hero in her eyes.

Don't throw away your memories - preserve them and decorate your home at the same time with a priceless family heirloom.

About the author: Lori J. Ferreira has always had a love of the arts. She has a B.A. in Theater/Costume Design with a minor in Art History. She has created a vehicle to promote artisans and craftspeople online with Lori J Gallery . To see pictures of her latest memory quilt creation please

Click Here .

Photography for Your Jewelry and Craft Website

Author: Lisa Jay

Not only is it important to take good photographs for your website, it is equally important to make sure that your pictures load quickly. In this article we will cover a number of important issues:

Photography set up Camera settings Editing for Website Other Important Resources

Photography set up:

Your backdrop is your first concern. Where will you take pictures of your product, craft or object? Outdoor light seems to be the most recommended background. The outdoor lighting helps to create beautiful pictures. For jewelry, this option is not the best. It is harder to photograph jewelry than other crafts. For jewelry there are many other options for setting up a small photography studio.

How to Make My $15.00 Photo Studio http://www.home-jewelry-business-success-tips.com/jewelry-photogr aphy.html

Lapidary Art: Basic Jewelry Photography http://www.lapidaryart.com/projects_2.html

Photographing Jewelry for Print and Web http://www.olympusamerica.com/cpg_section/lessons/vault/index.htm l

Camera settings:

Each camera comes with their own terms. You will have to read your manual to decide what term they use for each of these settings. There are a few settings that you need to make on your camera.

Quality - I use the middle setting. This takes really nice pictures, but does not use up as much disk space.

Picture Resolution - My camera has either High (1760 x 1168 pixels) or Standard (896 x 592 pixels). Use the Standard setting.

Using a scanner to take pictures - Use the highest setting for you scanner to scan your pictures. Then edit as you would pictures that you have taken with a camera.

Editing for Website:   Before we begin editing your photos there are a few things that you should know:

Do NOT save your photos in JPEG format until you are DONE editing. JPEG files do not take any changes very well. If you save it as a JPEG, then change the size, the picture quality goes down. Each time you open and change it, the quality keeps getting worse. Save all of your original files in your photo editing programs format such as .psd for Photoshop.

Save all of your website pictures in the size that you will use them on your site. Do NOT change the size of them once you get them onto your website. This will cause them to lose their quality. I like my ""thumbnail"" pictures to be 125 pixels x 125 pixels. The smaller the picture, the quicker it will load.

When you use the ""thumbnail"" tool, you are VIEWING the picture smaller, but your file size is still large. This causes your pictures to load just as slow as when you put the large picture on that page. This is why you save your picture the size that you want it to appear on your website. If you want a ""thumbnail"" sized photo, save it that size.

I recommend Photoshop or Photoshop Elements (the less expensive version approximately $80 at Buy.com) photo editing. There are many more products out there that are less expensive.

Following are the steps to take to edit your pictures for you website.

1. Once you have taken your pictures, download them to your computer. Save these files in your photo editing programs format. Since I use Photoshop, I save them as .psd files.

2. Open your photo editing program and open your picture. Crop your picture two sizes.

-Crop one picture for the ""thumbnail"" sized picture. I crop at 125 pixels x 125 pixels for square or 140 pixels x 125 pixel. You will have to decide how large or small you want your pictures. Just remember that the larger that they are, the slower they will load. (crop, save this file, then click ""undo"" to crop your next picture)

-Crop one picture for the larger picture that people will see once they click on the thumbnail. I use 300 pixels x 300 pixels, or 300 pixels x 275 pixels.

3. Use your photo editing tool to sharpen, and adjust brightness. These are all tools that you will have to play with to get the look that you want. I suggest that you read the tutorial on the photo editing program that you are using. Once you have the setting that you like, write them down and use them for most of your pictures.

4. Once you are happy with the appearance of your picture, it is time to save it for your website. In Photoshop they offer an option to ""Save for Web"". Once you have clicked Save for Web, it will take you to a tool that allows you to save it at the quality that you want. You can save most pictures for websites at 60%-80%. You will also have to play with this to find the right balance between picture quality and load time. For example:

-Picture saved at 60%, not real clear, loads in 3 seconds -Picture saved at 70%, pretty clear, loads in 4 seconds -- Best Bet! -Picture saved at 80%, very clear, loads in 10 seconds

If your program does not offer, Save for Web, you will have to read the directions on saving for a website. **Just make sure that you save all of your website pictures in the JPEG format.**

5. Always keep a copy of your original (saved in your photo editing programs format). You may decide to go back and change it.

About the author: Lisa Jay is a freelance writer and the jewelry designer behind Lantana Designwear. You can visit her websites at http://www.LantanaDesignwear.com and www.JewelryMakingHQ.com Be sure to sign up for her newsletter at http://www.JewelryMakingHQ.com/signup_newsletter to receive helpful information on making your business a success.

Forget Resolutions. Craft a Life Theme that Works.

Author: Lisa Martin, Founder & President, Briefcase Moms

How many people do you know who, in January, enthusiastically name their resolution for the year yet somehow neglect to follow through with it a few weeks or months later? Forget making New Year's resolutions. They rarely work because they are often based on ""shoulds"" versus the bigger picture of your life. What I've found does work is creating a life theme for the year ahead.

Your life theme will be your overriding intention or ""big picture"" focus for the upcoming months. It has an expiration date of December 31, when you'll get a chance to re-evaluate your direction. Having a life theme is like having a personal mission statement for your whole life, personal and professional, updated annually. A life theme works because it takes into consideration and connects all your intentions for the year in a succinct and powerful phrase. This collection of one to five words describes what you want to accomplish in all areas of your life and cements your main priorities with intended action.

Discover Your Intentions

Perhaps as you've explored who you are and what you want to create for your life, you've noticed that ""Wellbeing"" or ""Wellness"" has come up for you over and over. Or perhaps you've noticed more of a ""Relationship"" theme. Or maybe the word ""Passion"" has tugged at your heart repeatedly, or you've focused on ""Patience."" These are all great themes for the upcoming year. Through your own personal discovery, you may recognize that you haven't made time in your life for many friends, that your networks are weak and that you'd like to have a social circle beyond your immediate family. Your life theme in this case could be ""Connection."" It may be you've realized that your life is far more filled with work and errands than with fun and play, and you want to fix that imbalance. Your life theme then could be ""Energize.""

Feel the Magic

Base your theme on what you find joyful and what you want to accomplish both personally and professionally. Your theme needs to strike an emotional chord with you and bring a smile to your face when your say it. You must own it. You must feel your theme's magic. It must propel you forward.

Now take a few moments to reflect on the bigger picture vision you have for your life. What would you like to accomplish first? What will bring you joy and fulfillment with your work, your family, and your personal time? What is the essence of what you wish to experience in this upcoming year? When you have an idea of what it is you wish to create and who you want to ""be,"" take some time to meditate or concentrate on developing your life theme. The right phrase for you may come to you immediately, or it may take some time to evolve.

Brief is Best

When the phrase does reveal itself to you, try to keep it to a maximum of five words. Brief is better. Feel the power of these concise life themes: ""Let go. Rebuild. Move Forward. Growth and Independence. Balance and Follow-through. Connection. Stretch. Calm and Quiet."" You might have to live with your life theme for a week before you know that it's the one that will speak to you for the next year. You will know when you've got it.

Get Started

Once your life theme is clear, write it down. Put it where you will see it every day as a reminder of where you are heading in 2005. Tell loved ones, friends and colleagues what your life theme is. The more often you say it and share the more real it will become. Every time you make a decision large and small put it through your life theme filter. If your theme is ""connection"" say yes to building friendships, social invitations and neighborhood parties. If your theme is ""adventure and fun"" perhaps you say no that new pair of shoes and yes to signing up for a rock climbing course. The most surefire method to ensuring you live your life theme is to ask yourself every morning when you wake ""what can I do today to experience my life theme."" The key to success is to be intentional with your thoughts and actions on a daily basis. By living intentionally and with purpose you'll never feel the need to make another New Year's resolution again.

About the author: Lisa Martin, PCC, is the author of Briefcase Moms: 10 Proven Practices to Balance Working Mothers’ Lives. A working mother with 20 years of corporate and entrepreneurial experience, she is the founder and president of Briefcase Moms. She helps professionals, executives and entrepreneurs succeed in all areas of their lives- career, family and personal fulfillment. Subscribe to her free newsletter at: www.briefcasemoms.com.

How To Write And Craft Your Online Classified Ads

Author: Evelyn Lim

What are classified ads? Classified ads are essentially just condensed form of solo (full page) ads. They are small as there is usually a limit to the number of lines or number of characters that you are allowed to put in.

Classified ads can be free (certain restrictions are likely to apply) or can cost you as low as less than $10. For the ones that you have to pay, prices vary depending on where you advertise, how large the subscriber list is and the number of impressions (how many times your ad appears).

You may consider placing your online classified ads on a website that is already generating huge traffic or in someone else’s ezine.

Here are a couple of sites that you may wish to check out:

http://www.classifieds.yahoo.com http://www.5starads.com http://www.isnare.com http://www.web-ads.com

With there being a limit to the number of lines that your classified ad can contain, it is a good idea to spend some time crafting out an effective ad copy to elicit the best response. Your job is to conjure a clear image of a solid benefit in the minds of your prospect, based on the restricted number of words that you are allowed in your ad.

Here are 7 tips on crafting out your online classified ads:

1) Use the age-old marketing formula once again: AIDA! Attract Attention, get Interest, Attract Desires, Get Action.

2) In order to attract attention and to get your prospect's interest, you must first know who he/she is and what he/she wants.

3) Sell on the benefits and not on the features. Remember the saying “Sell the Sizzle, not the steak”!

4) Make a clear statement that says specifically what your prospects will get when they answer your ad. Show by using facts instead of claims. For instance “Fast service guaranteed” is not as preferred as “Your items shipped in 24 hours”.

5) Get your prospects to act on the information immediately. Put a time limit!

6) Use the word “Free” if possible. For instance, offer a free ebook or free service to attract your prospects.

7) Other words that can possibly help in your ad include: Free, Offer, Quick, Easy, Last chance, Just arrived, Announcing, Limited edition, limited offer, prompt results.

Bonus section 1: Another 3 tips on testing and tracking your ads

1) When you test your ads, you may wish to test word-by-word. Test by changing your headlines or change the format of your words (eg. bold, capital letters, italics).

2) Concentrate your ads in a few places rather than advertise all over the internet. Try to do a thorough job in the few places that you’ve chosen before you move on to the next. 3) Try to increase the reach and frequency. Few prospects will act after seeing your ad for only one time. You need to have an ad exposure of at least 7 times.

Bonus Section 2: Here is a specific example on how you can transform your ad

First, you may start with….

“Freelance graphic designer does great designs. www.yourdomainname.com”

Next, you spell out some specific benefits to your prospects if they respond to your ad…

“You get attractive sales ad when I personally design your graphics. www.yourdomainname.com”

Make it attention-grabbing by changing it to….

“Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Finally include the word “Free” and put a strong call to action into your ad…

“Free access to my clipart library for limited time only. Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Viola!! Put some practice into this exercise and you will soon find it easy to churn out 3 to 5 line ad copies at the drop of a hat! One last tip for you…

Before you start writing a classified ad, it is a good idea to take a look at how other people are writing theirs. Take note of those that you find appealing and use the same formula. Get it right and you should be receiving good click through rates!

About the author: Evelyn Lim is the publisher of weekly newsletter ""Mapping You to Success"". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com . Or, read her blog ""Online home business journals from Singapore"" at http://www.EvelynLim.com for more information

Monday, June 26, 2006

Budgeting Advice for New Craft Businesses

Author: Eileen Bergen

Budgeting Advice for New Craft Businesses BY: Eileen Bergen www.theartfulcrafter.com

Every crafter or, for that matter, every business person must learn to control spending from the very onset of the venture. As a matter of fact, you should not even be in business unless you have drawn up at least a simple business plan and budget.

Your budget should be grounded in reality and subject to change as circumstances require. In other words, if you income came in 20% below your projections, expenses will have to be cut to make up for the hopefully temporary shortfall.

One serious mistake a small business person makes in a situation like this is to assume that s/he will make up the income shortfall and continue the spending side of the budget without any adjustments.

Most small businesses are undercapitalized to begin with, so it really pays to be conservative. I have always tried to make sure that a craft is making enough money to pay for itself before stocking up on more supplies or new equipment. I try to get a substantial down payment if

an order would require that I increase my raw material inventory. Everything that I do must be self-supporting.

Do some research if you plan to add a new type of craft to sell. Try to determine if there is a market and if it looks profitable. Again be conservative in your assumptions and start out slowly.

Of course, not everything works as planned. On several occasions, a craft I thought would sell well didn’t. But because I didn’t go too far out on a limb buying inventory, the loss was always minimal. If you’re lucky you can even recycle the materials into some other project.

As time passes, you will learn what works and what doesn’t. As you gain this knowledge, you should be making adjustments to your budget to reflect reality.

This is made much easier by careful record keeping. You can use a simple spreadsheet or a small business software package. You can even use paper and pencil if you can’t afford the software.

If you track the cost of your materials, the costs of marketing your products and the actual income you receive, you will know if your budget is on track, if you can afford the new tool you want or if you should stock up on more inventory. You will also be able to decide if you should branch out or change direction.

The bottom line is that you cannot afford to throw money at your business. You must try to work around obstacles in a cost efficient manner. While your budget may reflect a short period of losses at the very beginning, losses cannot be allowed to go on unchecked.

Careful, consistent tracking and a dynamic budget, one that reflects reality, should be major tools that you use constantly in your decision making processes.

If you use them, you should be able to avoid the fate most small businesses face today - failure.

For more articles on the business of crafting and how to get started selling your crafts, please visit The Artful Crafter - Your Craft Business Guide .

BY: Eileen Bergen The Artful Crafter www.theartfulcrafter.com

About the author: Ms Bergen has had a varied career, first as a special education teacher and then, after geting a MBA degree, as a vice president for a major insurance company. For the last eight years, she has been making and selling crafts.

Capturing the Craft Show Market

Author: Natalie Goyette

Finding the right product to sell at a craft show is extremely important in finding success on the craft show circuit. You may already have an excellent craft product or line of products you are creating or even selling, or you may be looking for a craft to produce in order to enter the business. In either case, market research is going to help you find a craft show product that you can produce at a low enough cost to net a profit - and one that you will enjoy making. If you don’t spend time looking into what everyone else has at their craft show booth, you might repeat what others have, or create a product no one really wants.

What exactly is a craft? The dictionary definition of ""craft"" is to make by hand, therefore, theoretically anything handmade is a craft. Although that's true, a craft typically falls into a category of items that are normally sold under the umbrella of arts and crafts that are either decorative or useful or both—and that consumers generally purchase for ornamental or practical use. The endless creativity of new craft show items is nothing short of remarkable. The product you choose will likely be one you enjoy producing or have a natural affinity for. It might be a skill passed down from generation to generation in your family, but you can also learn it on your own. You may decide to take classes or apprentice to a master to learn a new skill for producing a craft show item. Yet in order to make your craft business a success, you should consider doing a little bit of homework about what craft show item to make, ahead of time.

Market research

What sells? Wouldn't you like to have the answer to that question before putting all your resources into creating a product? How can you get the answer? Market research. Any large company that manufactures products utilizes market research before developing new products. You can use the Internet as well as common sense. You can ask friends, visit craft shows, galleries, retail stores, eBay and other websites to see what is selling and what isn't. Ask other artisans and craft show booth owners. Study trends by reading consumer magazines, trade journals, the fashion section of the newspaper or even watching TV.

Product ideas also come from everyday life—find a niche and fill it – and you will most certainly find success in craft shows. But, you need to make sure you stay on the cutting edge. Children, animals and nature can provide inspiration as well. Jot ideas for craft show items in your notebook or computer whenever you come up with something you think would be a hot seller. Compile a list of possible items and compare it to what you might enjoy producing. Then ask yourself if the craft show item is practical, decorative, unique, can be priced right (for profit), has a personal touch, is of excellent quality and offers exceptional value.

You might also want to check out the competition in any category you select. How can you put a spin on your product to make it distinct and stand out from the others? If you're a crafter, you're probably highly creative, so use your creativity to come up with something imaginative. Without plunging into it full on, see if you can make a few samples and solicit feedback from friends or store owners. Do a small craft show and gauge customer response. If all systems seem to be saying ""go"" then go for it!

Find a craft you enjoy making, that you can construct efficiently and cost effectively, and one you can sell, and you have the craft show market cornered. But, you probably aren’t going to land the perfect product without some groundwork done beforehand. If you want to find the utmost in craft show success, then take the time to deliver a product that you have researched, and watch craft collectors flock to your booth!

About the author: Natalie Goyette shows you how to make your craft show business profitable in her best selling ebook: Craft Show Success Secrets. Visit her site: http://www.craftshowsuccess.com

A New Outdoor Craft Idea - Artificial Rock Boulders

Author: Jim Wilson

When we were searching for a method of re-creating a national pastime favorite, the fun of caves and artificial rocks, we resorted to experimenting with our own concoctions and landed with a process that is fun, easy, and surprisingly durable, with the best part being economical. CaveRock has been met with incredible appeal and in the short time we've offered it, the customer response has been overwhelming.

CaveRock is the closest thing to a real stone structure you can create on such a large scale. There are many spin off uses for this unique construction process.

If you've enjoyed the uncanny effects of seeing artificial rocks at miniature golf courses, hotel swimming pool areas, theme-parks and many other applications of fake rocks, then CaveRock is the first in providing this unique effect in residential uses.

We invite you to visit us today and get your copy of our unique plans and have them available when you're ready to apply our process. We've made the plans so affordable that literally anyone can afford to re-create rocks at their leisure. Make your backyard or garden area the talk of the neighborhood.

We are located in Tennessee, one of our inspirations was the magnificent display of commercial rocks and boulders in the Opryland Hotel in Nashville. If you have the opportunity to visit Middle Tennessee, be sure to visit the 5 star Opryland Hotel. Their conservatory is second to none.

CaveRock Design provides the plans, you provide the materials and the family manpower to erect a one-of-a-kind artificial rock structure.

http://wealthsmith.com/CAVEROCK.htm

About the author: Jim is an avid outdoor enthusiast and he has create a totally unique product with artificial rocks. Jim also enjoys sharing his knowledge about using and profiting from the internet. Visit his homepage: http://wealthsmith.com

How To Earn A Great Living as a Craft Fair Artist

Author: Steven Popkin

Ever walk through a craft fair and say, “I could do that.” Ever hear someone say “you should sell your stuff?” Admit it – you wish that you could make a living doing the thing that you love doing the most….your craft. I understand exactly how you feel because I used to feel exactly the same way.

I longed to make a living as an artist but I held myself back. Fearful and intimated of putting myself out there, I ignored my dreams. Fortunately, someone pushed me right into my business. I participated in a charity event as a favor to my wife and her friends. During that event a woman came up and invited me to participate in a craft show which was going to take place just before the holidays. Anxious to begin a business, I agreed.

Not long thereafter my dream of earning a living as an artist came true. Let me share with you some secrets that will make your next craft show a success!

First, do your research. I recommend purchasing a trade magazine called “Where the Shows Are.” You will find all of the art and craft shows listed in this publication. More importantly, artists that attended the craft show in previous years share their insights and reviews of the previous year shows. These artists discuss the types of items that sold well, what price point did well, and rate if they would attend the show again. Find the show that matches your work!

Next, determine the demographics of the show. Who attends? Look at the location of the show. The majority of people attending will come from that area. Is the show located in a middle class community? I recommend displaying work under the $500.00 level. Is the show located in a very high end or “ritzy” neighborhood? Make sure that you display and price craft work that matches this buyer. Avoid diminishing the worth of your craft by selling it too cheap! Use the demographics to understand the perception of the buyer.

I always recommend producing items at all different price points. Don't ignore the power of the lower priced items. A lower priced item allows people to easily purchase from you and increases the amount of multiple piece sales.

Educate your customer! Share with them the other potential uses of your craft. Be creative, expand the possibilities and expand the amount of people that will buy from you. Give suggestions on other uses for your work. For instance, I've sold a glass platter to one customer that another purchased as a glass wall sculpture whereas someone else became the proud owner of a glass centerpiece. It's all the same piece of art, but every buyer made a purchase unique to their needs.

Another secret strategy to a successful craft show - network with other artists. Before the show begins, usually during the time when everyone is setting up, introduce yourself to non competing artists and let them know that you will be happy to refer people to their booths for their line of work, and in exchange you would like them to do the same for you. Consider working out a commission for any buyer that comes to your booth referred by another artist. This little known strategy will surely put many more dollars into your pocket.

If you would like additional strategies on how to maximize your profits at craft shows, visit www.thethrivingartist.com for my free e-course on how to sell your artwork for maximum profits.

Make your dream of earning your living as an artist come true today!

About the author: Steve Popkin, a veteran glass artist, makes it easy for artists to become successful. Learn the secrets most artists and craftsmen will never know about selling artwork in his complimentary e-course just visit http://www.thethrivingartist.com

Sunday, June 25, 2006

Production and Pricing of Craft Show Items

Author: Natalie Goyette

This is where you can really make or break your craft show career. Being able to produce quality crafts as efficiently and affordably as possible is the key to making a tidy profit from craft shows.

How Production Evolves

How you handle production of your craft show items will evolve over time. Initially you may produce all your craft items alone. This will likely be the most cost effective way to start your craft show creations. As your business grows, you may decide it is best to find employees who can recreate your artistic flair – so you can build more products and increase your overall revenue.

Time and experience will help you streamline your production cycle for maximum efficiency. You'll learn as you go how long it takes to produce your craft show items, how long to allow for drying, setting or baking, what quantity of supplies you need for a certain amount of inventory and how much inventory you'll need for a one-day craft show. Basically, you are going to get better and smarter about how to build your craft show items – so you can maximize the profit!

Always have some form of quality control if you're working alone, such as a friend or family member checking your crafts for sturdiness, appearance, etc. If you make jewelry, have someone else try on a necklace to make sure the clasp works, it doesn't fall apart while putting it on and that you are pleased with the appearance. If you have put a frame around a small painting, ensure the frame’s sturdiness, so your craft customer isn’t disappointed when it falls apart. Think about how you will transport your products during the production process, making them sturdy enough to travel or finding strong packing materials through your suppliers.

Over the years, your products will evolve as you make modifications to existing designs and add new products. With feedback from customers and keeping abreast of current trends, as well as developing new skills and interests, you'll probably add new products and remove slower-moving ones. As soon as you see a steady decline in sales, consider dropping the product—don't get attached, this is business. You can always use slower products as bonuses, gift items or for raffle drawings or donations.

Pricing

The crucial question about pricing is: How do I price my craft show products for the best results—good sales and good profit? Can I have both? You may fear that if your prices are too low, you could incur the wrath of your competitors or make less profit. If your prices are too high, your sales will drop. The right price is one of the most significant factors in contributing to your success or failure—and one of the most difficult factors to decide upon.

There are several schools of thought on how to arrive at the best price for your work. Again, time and experience will be your best guides. It is easy enough to raise or lower your price with each craft show you attend and eventually find the best fit. You may even find yourself changing prices at different craft shows as you learn the shopping patterns of your customers. If someone seems interested then walks away, ask them why they didn't buy and if they say price, ask what they would be willing to pay. If you get the same information repeated several times, it's an indication of what customers are willing to pay—at least at that craft show!

Although you need to test your prices, don't make drastic price adjustments in the same weekend, as customers may complain. Make smaller adjustments in different towns based on craft show results and customer feedback. Sometimes the difference in improving your sales can be as small as $1.00, such as lowering a $12.00 item to $10.99. And sometimes selling fewer items at higher prices can be more profitable in the long run.

Take time to consider your price carefully. Consider cost of supplies and labor, craft show fees, transportation and other expenses involved. The efficiency of your production will also have an impact on how much profit you can make from your craft show items, and ultimately both will determine your success on the craft show circuit!

About the author: Natalie Goyette shows you how to make your craft show business profitable in her best selling ebook: Craft Show Success Secrets. Visit her site: http://www.craftshowsuccess.com

The Business Side of Craft Shows

Author: Natalie Goyette

The Business side of Craft Shows

Starting a craft show business when you're really an artist at heart may be a rude awakening for you. Nevertheless, if you decide to turn your hobby into a business, you need to switch hats from time to time. You wear your artist hat when creating and producing your crafts, and you put on your businessperson's hat when you're running the business end. Begin successful on the craft show circuit doesn’t just mean you have a great product; it also means you have a decent head for business.

Planning your craft show business

It's not absolutely essential to write a craft show business plan if you're not seeking a loan or partner, however, it can help you focus your business goals from the start. There are numerous books and Web sites on how to write a business plan, and most will fit with craft shows just fine. The most crucial elements are the financial projections—which include your estimated income and expense for the next several years—and the marketing plan. The marketing plan helps you identify your target audience and how you can best find and serve them. This is essential as you develop your craft show product and find the right shows at which to sell. If you are seeking capital or a partner, you will probably need a complete business plan. If doing this overwhelms you, contact your local Small Business Administration, Small Business Development Center, Chamber of Commerce or local universities to find help with developing a professional business plan for your craft show company. At this point, you may also seek the advice of an attorney to decide what business entity yours will be—a sole proprietorship, a partnership, a limited liability company or a corporation. You can always grow into corporate status later on, though it's advisable to at least know your options up front.

Licensing your craft show business

Most cities require any business, home-based or otherwise, to register and purchase a business license. These range in cost from $15 to $100 depending on the size of your city and are obtained from the city clerk's office in most cases. It makes your craft show company official and enables you to conduct business legally. Find out if your city requires any special-use permits for operating a home-based business. The rules may differ if you have customers, supply trucks or employees coming to your location.

You may also need to file a fictitious name statement with your county offices if you call yourself anything other than your name, such as Posh Pottery. This guarantees that nobody else in your county is using the same business name. From here your file the name with a newspaper, and then you can open your business checking account. It's highly advisable to keep craft show business income and expenses separate from personal if you are serious about being in business. Then on a regular basis, you can ""pay"" yourself from your business account. You can also now file your taxes as a business entity and take advantage of the many tax exemptions for businesses. Car expenses or mileage, supplies, overhead costs and more are all deductible. Find a copy of a schedule C (www.irs.gov) to see some of the expenses you can write off.

Now you have officially moved out of the hobby status and in to the serious craft show business. Actually the IRS considers your enterprise a hobby if you haven't made a profit in two out of five years that you file as a business. If that happens, it's time to rethink taking your goods to craft shows as a business venture.

You will probably need to get a resale (sales tax) license. This allows you to buy wholesale anything you will be reselling and not pay taxes, however, you need to charge tax on your crafts and then submit it to the tax board either monthly, quarterly or annually. Check with your local state board of equalization or state office of taxation to find out what their rules are. It doesn't cost anything to get a resale license.

It's helpful when starting out to set aside a savings account for your sales tax to be sure you have it when it comes due. Also check with your sales tax office if you are required to collect tax when you're selling in other states. Some show promoters collect tax from you at the end of the show, so you need to keep accurate records, which you can do by issuing a receipt with every customer purchase. Make sure you find out the amount of tax you need to charge at the show as it varies by city, county and state. Also, it's a good idea to carry your sales tax permit everywhere—you may need to pick up some supplies, and you can avoid having to pay taxes on them.

Each city, county and state has different regulations regarding licensing, so make some phone calls to find out what's required, and do this well before your first craft show.

About the author: Natalie Goyette shows you how to make your craft show business profitable in her best selling ebook: Craft Show Success Secrets. Visit her site: http://www.craftshowsuccess.com

The Best Quilts, Quilt Patterns and Quilt Fabrics

Author: Amy-Jo Strutt

The earliest quilts date back to the 18th century. They have been around for hundreds of years and they are as popular today as they were back then. There are thousands of styles and designs available and you can actually find free quilt patterns on line. If you are really creative, you can design you own. Quilts are very versatile and can be used to create a warm cozy feeling in your bedroom or you can hang them on your walls to celebrate holidays or special occasions. They are so colorful they will definitely brighten up any room. Because of their design and quilt fabrics, they will keep you warm while sleeping.

Keeping your bedding clean is always a concern but unless your quilts are really dirty, the best thing to do is just vacuum them off using a soft lint brush. If you feel they really need washing, do it by hand in your washing machine using lukewarm water and a small amount of mild detergent. Let them soak for about 10 minutes and then gently agitate using your hands only. It is alright to spin the water out as spinning will not damage the quilt fabrics. Fill up the washer again and soak to remove the soap. To dry, simply lay them out on plastic covered by a sheet. With this special treatment, your quilt patterns will look great for years.

Some websites offer over 2000 quilt fabrics to choose from. You can definitely let your imagination run wild. The different styles include appliqué, baby themes, blocks, animals, novelty, country, plaids to name only a very few. One of the leading brands is Benartex textiles. They also offer an array of styles, design and colors to fit into any home décor. Along with free quilt patterns, a number of websites offer detailed instructions and pictures that make it look oh so easy. When you do decide to make some quilts, the toughest part will be deciding on the theme.

About the author: Amy-Jo Strutt is a successful home decorating writer and regular contributor to comforters-luxury-bedding.com An online resource to help you find the very best quilts, quilt patterns and quilt fabrics. http://www.comforters-luxury-bedding.com